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Search engine optimization (SEO) is a procedure that increases the performance and quality of website activity by increasing the visitors of a site or web page through the use of a Web search engine (WSE). SEO refers to optimizing unpaid outcomes and restricts direct traffic and the purchasing of the paid version. As in Internet marketing policy, SEO considered how search engines perform, the computer or software programmed algorithms trying to dictate search engine behavior, what users are looking for, and the real search words or keywords inserted into search engines, and the search engines were preferred among their targeted selected audience. SEO is performed a major role in the website because the website will attract more users from the search engine while the rankings of that site are on the search engine results page (SERP) are higher. Then, these users can be converted into clients.
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